{"id":6309,"date":"2026-06-17T10:45:46","date_gmt":"2026-06-17T10:45:46","guid":{"rendered":"https:\/\/www.chancescook.com\/?p=6309"},"modified":"2026-07-13T10:28:32","modified_gmt":"2026-07-13T10:28:32","slug":"oem-vs-odm-kitchenware-for-your-business","status":"publish","type":"post","link":"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/","title":{"rendered":"Ustensiles de cuisine OEM ou ODM : quelle est la meilleure option pour votre entreprise ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Alors que la concurrence dans le secteur des ustensiles de cuisine ne cesse de s'intensifier, les entreprises recherchent des moyens plus efficaces de diff\u00e9rencier leurs produits, de renforcer leurs marques et d'am\u00e9liorer leurs marges b\u00e9n\u00e9ficiaires. Que vous soyez vendeur sur Amazon, distributeur, importateur ou marque de distribution, l'un des choix les plus importants que vous aurez \u00e0 faire en mati\u00e8re d'approvisionnement sera de choisir entre la fabrication OEM et la fabrication ODM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreux acheteurs partent du principe qu'un mod\u00e8le est syst\u00e9matiquement meilleur que l'autre. En r\u00e9alit\u00e9, les mod\u00e8les OEM et ODM r\u00e9pondent \u00e0 des objectifs commerciaux diff\u00e9rents. Le choix appropri\u00e9 d\u00e9pend de votre budget, de votre position sur le march\u00e9, de votre strat\u00e9gie produit et de votre stade de croissance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ici, <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Chancescook<\/mark><\/strong> compare la fabrication d'ustensiles de cuisine en OEM et en ODM afin de vous aider \u00e0 d\u00e9terminer quel mod\u00e8le convient le mieux \u00e0 votre entreprise.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#OEM_vs_ODM_Understanding_the_Basics\" >OEM ou ODM : les notions de base<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#What_Is_OEM\" >Qu'est-ce que l'OEM ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#What_Is_ODM\" >Qu'est-ce que l'ODM ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#The_Core_Difference\" >La diff\u00e9rence fondamentale<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Which_Model_Generates_Better_Long-Term_Business_Value\" >Quel mod\u00e8le g\u00e9n\u00e8re la meilleure valeur commerciale \u00e0 long terme ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Why_OEM_Creates_Stronger_Competitive_Advantages\" >Pourquoi la fabrication en sous-traitance (OEM) offre-t-elle des avantages concurrentiels plus importants ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Why_ODM_Reduces_Business_Risk\" >Pourquoi l'ODM r\u00e9duit les risques commerciaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Which_Model_Produces_Better_Margins\" >Quel mod\u00e8le g\u00e9n\u00e8re les meilleures marges ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Which_Business_Model_Should_Choose_OEM_and_Which_Should_Choose_ODM\" >Quel mod\u00e8le \u00e9conomique les \u00e9quipementiers (OEM) devraient-ils choisir, et quel mod\u00e8le les fabricants sous contrat (ODM) devraient-ils privil\u00e9gier ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Amazon_Sellers\" >Vendeurs Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Importers_and_Distributors\" >Importateurs et distributeurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Retail_Chains\" >Cha\u00eenes de magasins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Established_Kitchenware_Brands\" >Marques de cuisine reconnues<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#How_Business_Stage_Should_Influence_Your_Decision\" >En quoi le stade de d\u00e9veloppement de votre entreprise devrait-il influencer votre d\u00e9cision ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Startup_Stage\" >Phase de d\u00e9marrage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Growth_Stage\" >Phase de croissance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Expansion_Stage\" >Phase d'expansion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Mature_Brand_Stage\" >Phase de maturit\u00e9 de la marque<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#What_Can_Actually_Be_Customized_in_OEM_Kitchenware\" >Quels sont les \u00e9l\u00e9ments qui peuvent r\u00e9ellement \u00eatre personnalis\u00e9s dans les ustensiles de cuisine OEM ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Product_Structure_Customization\" >Personnalisation de la structure des produits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Material_Selection\" >S\u00e9lection des mat\u00e9riaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Surface_Finish_Options\" >Options de finition de surface<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Handle_and_Lid_Customization\" >Personnalisation des poign\u00e9es et des couvercles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Logo_Branding_Options\" >Options de personnalisation du logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Packaging_Customization\" >Personnalisation des emballages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Why_Mold_Ownership_Matters\" >Pourquoi la propri\u00e9t\u00e9 des moules est-elle importante ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Why_Work_With_a_Manufacturer_That_Offers_Both_OEM_and_ODM\" >Pourquoi faire appel \u00e0 un fabricant proposant \u00e0 la fois des services OEM et ODM ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Greater_Flexibility\" >Une plus grande flexibilit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Faster_Product_Development\" >Acc\u00e9l\u00e9ration du d\u00e9veloppement des produits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Stronger_Product_Innovation\" >Une innovation produit renforc\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#One-Stop_Manufacturing_Solutions\" >Solutions de fabrication tout-en-un<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.chancescook.com\/fr\/oem-vs-odm-kitchenware-for-your-business\/#About_Chances\" >\u00c0 propos de Chances<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OEM_vs_ODM_Understanding_the_Basics\"><\/span>OEM ou ODM : les notions de base<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de prendre une d\u00e9cision en mati\u00e8re d'approvisionnement, il est important de bien comprendre la diff\u00e9rence fondamentale entre les mod\u00e8les OEM et ODM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_OEM\"><\/span>Qu'est-ce que l'OEM ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le terme \u00ab OEM \u00bb (Original Equipment Manufacturing) d\u00e9signe un fabricant qui produit des produits selon les sp\u00e9cifications de l'acheteur. Ce dernier contr\u00f4le g\u00e9n\u00e9ralement la conception, les mat\u00e9riaux, les dimensions, les caract\u00e9ristiques, l'image de marque et l'emballage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le mod\u00e8le OEM est couramment utilis\u00e9 par les marques qui souhaitent proposer des produits uniques et se d\u00e9marquer durablement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_ODM\"><\/span>Qu'est-ce que l'ODM ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le terme ODM (Original Design Manufacturing) d\u00e9signe le fait que le fabricant d\u00e9veloppe le produit et que l'acheteur y appose sa propre marque ou y apporte des modifications mineures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'ODM permet aux entreprises de commercialiser rapidement des produits sans avoir \u00e0 investir massivement dans leur d\u00e9veloppement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Core_Difference\"><\/span>La diff\u00e9rence fondamentale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En bref :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OEM = Cr\u00e9ez votre propre produit<\/li>\n\n\n\n<li>ODM = Personnalisation d'un produit existant<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Facteur<\/th><th>OEM<\/th><th>ODM<\/th><\/tr><tr><td>Conception de produits<\/td><td>Acheteur<\/td><td>Fabricant<\/td><\/tr><tr><td>Investissement initial<\/td><td>Plus \u00e9lev\u00e9<\/td><td>Inf\u00e9rieur<\/td><\/tr><tr><td>MOQ<\/td><td>Plus \u00e9lev\u00e9<\/td><td>Inf\u00e9rieur<\/td><\/tr><tr><td>Exclusivit\u00e9 des produits<\/td><td>Haut<\/td><td>Limit\u00e9<\/td><\/tr><tr><td>Vitesse de lancement<\/td><td>Plus lent<\/td><td>Plus rapide<\/td><\/tr><tr><td>Valeur de la marque \u00e0 long terme<\/td><td>Plus \u00e9lev\u00e9<\/td><td>Mod\u00e9r\u00e9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Model_Generates_Better_Long-Term_Business_Value\"><\/span>Quel mod\u00e8le g\u00e9n\u00e8re la meilleure valeur commerciale \u00e0 long terme ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9ponse d\u00e9pend de vos objectifs commerciaux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_OEM_Creates_Stronger_Competitive_Advantages\"><\/span>Pourquoi la fabrication en sous-traitance (OEM) offre-t-elle des avantages concurrentiels plus importants ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les produits OEM permettent aux marques de proposer des offres que leurs concurrents ne peuvent pas facilement copier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les avantages comprennent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des designs de produits exclusifs<\/li>\n\n\n\n<li>Une identit\u00e9 de marque plus forte<\/li>\n\n\n\n<li>Un meilleur pouvoir de fixation des prix<\/li>\n\n\n\n<li>Concurrence directe r\u00e9duite<\/li>\n\n\n\n<li>Une plus grande fid\u00e9lit\u00e9 des clients<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ce produit \u00e9tant unique, les entreprises parviennent souvent \u00e0 d\u00e9gager des marges plus \u00e9lev\u00e9es et \u00e0 renforcer leur positionnement sur le march\u00e9 \u00e0 long terme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_ODM_Reduces_Business_Risk\"><\/span>Pourquoi l'ODM r\u00e9duit les risques commerciaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'ODM offre plusieurs avantages aux entreprises qui se lancent sur un nouveau march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les avantages comprennent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Co\u00fbts de d\u00e9marrage r\u00e9duits<\/li>\n\n\n\n<li>Des d\u00e9lais de lancement plus courts<\/li>\n\n\n\n<li>R\u00e9duction des risques li\u00e9s au d\u00e9veloppement<\/li>\n\n\n\n<li>Des concepts de produits qui ont fait leurs preuves<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Au lieu de passer des mois \u00e0 d\u00e9velopper un nouveau produit, les acheteurs peuvent se concentrer sur les ventes et le marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Model_Produces_Better_Margins\"><\/span>Quel mod\u00e8le g\u00e9n\u00e8re les meilleures marges ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 court terme, l'ODM permet souvent d'obtenir des retours sur investissement plus rapides, car il n\u00e9cessite moins d'investissements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 long terme, la fabrication en OEM offre g\u00e9n\u00e9ralement un potentiel de b\u00e9n\u00e9fices plus \u00e9lev\u00e9, car la diff\u00e9renciation des produits permet de pratiquer des prix plus \u00e9lev\u00e9s et de renforcer le capital marque.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"5184\" height=\"3456\" src=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/Cookware-Manufacturer-Cookware-Factory-12.webp\" alt=\"le meilleur mat\u00e9riau pour les ustensiles de cuisine - Fabricant d&#039;ustensiles de cuisine (13)\" class=\"wp-image-3615\" srcset=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/Cookware-Manufacturer-Cookware-Factory-12.webp 5184w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/Cookware-Manufacturer-Cookware-Factory-12-300x200.webp 300w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/Cookware-Manufacturer-Cookware-Factory-12-768x512.webp 768w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/Cookware-Manufacturer-Cookware-Factory-12-18x12.webp 18w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/Cookware-Manufacturer-Cookware-Factory-12-285x190.webp 285w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/Cookware-Manufacturer-Cookware-Factory-12-1600x1067.webp 1600w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/Cookware-Manufacturer-Cookware-Factory-12-660x440.webp 660w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/Cookware-Manufacturer-Cookware-Factory-12-150x100.webp 150w\" sizes=\"(max-width: 5184px) 100vw, 5184px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Business_Model_Should_Choose_OEM_and_Which_Should_Choose_ODM\"><\/span>Quel mod\u00e8le \u00e9conomique les \u00e9quipementiers (OEM) devraient-ils choisir, et quel mod\u00e8le les fabricants sous contrat (ODM) devraient-ils privil\u00e9gier ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selon les acheteurs, certaines m\u00e9thodes de fabrication s'av\u00e8rent plus adapt\u00e9es que d'autres.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Sellers\"><\/span>Vendeurs Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart des vendeurs sur Amazon commencent par proposer des produits ODM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela leur permet de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tester rapidement la demande<\/li>\n\n\n\n<li>R\u00e9duire les risques li\u00e9s aux stocks<\/li>\n\n\n\n<li>R\u00e9duire au minimum l'investissement initial<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 mesure que les ventes augmentent, nombreux sont ceux qui se tournent vers les produits OEM afin de renforcer leur diff\u00e9renciation et d'\u00e9viter la concurrence directe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importers_and_Distributors\"><\/span>Importateurs et distributeurs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les importateurs ont souvent recours \u00e0 une combinaison de produits ODM et OEM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'ODM permet d'\u00e9largir rapidement les gammes de produits, tandis que les produits OEM garantissent l'exclusivit\u00e9 sur des march\u00e9s sp\u00e9cifiques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retail_Chains\"><\/span>Cha\u00eenes de magasins<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les d\u00e9taillants privil\u00e9gient souvent la fabrication en OEM, car cela leur permet de d\u00e9velopper des gammes de produits sous marque propre auxquelles leurs concurrents n'ont pas acc\u00e8s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Established_Kitchenware_Brands\"><\/span>Marques de cuisine reconnues<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques qui visent une croissance \u00e0 long terme tirent g\u00e9n\u00e9ralement le meilleur parti de la fabrication en sous-traitance, car celle-ci renforce leur identit\u00e9 de marque et prot\u00e8ge leur positionnement sur le march\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1764\" height=\"993\" src=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9\uff082\uff09.webp\" alt=\"Articles de cuisine-Fabrication d&#039;articles de cuisine-16-9\uff082\uff09\" class=\"wp-image-6268\" srcset=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9\uff082\uff09.webp 1764w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9\uff082\uff09-300x169.webp 300w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9\uff082\uff09-768x432.webp 768w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9\uff082\uff09-18x10.webp 18w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9\uff082\uff09-285x160.webp 285w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9\uff082\uff09-1600x901.webp 1600w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9\uff082\uff09-660x372.webp 660w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9\uff082\uff09-150x84.webp 150w\" sizes=\"(max-width: 1764px) 100vw, 1764px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Business_Stage_Should_Influence_Your_Decision\"><\/span>En quoi le stade de d\u00e9veloppement de votre entreprise devrait-il influencer votre d\u00e9cision ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le choix du mod\u00e8le adapt\u00e9 d\u00e9pend souvent de la situation actuelle de votre entreprise.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u00c9tape commerciale<\/td><td>Strat\u00e9gie recommand\u00e9e<\/td><\/tr><tr><td>Start-up<\/td><td>ODM<\/td><\/tr><tr><td>Croissance initiale<\/td><td>ODM + Personnalisation<\/td><\/tr><tr><td>Expansion<\/td><td>Hybride<\/td><\/tr><tr><td>Marque bien \u00e9tablie<\/td><td>OEM<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Startup_Stage\"><\/span>Phase de d\u00e9marrage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce stade, la rapidit\u00e9 et la tr\u00e9sorerie sont essentielles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'ODM est g\u00e9n\u00e9ralement l'option la plus s\u00fbre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Growth_Stage\"><\/span>Phase de croissance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises commencent \u00e0 mettre en place :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emballages sur mesure<\/li>\n\n\n\n<li>Renforcement de l'image de marque<\/li>\n\n\n\n<li>Variantes du produit<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expansion_Stage\"><\/span>Phase d'expansion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreuses entreprises adoptent une strat\u00e9gie hybride.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils continuent \u00e0 commercialiser des produits ODM \u00e0 succ\u00e8s tout en investissant dans le d\u00e9veloppement OEM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mature_Brand_Stage\"><\/span>Phase de maturit\u00e9 de la marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques bien \u00e9tablies privil\u00e9gient g\u00e9n\u00e9ralement la fabrication en sous-traitance (OEM), car les produits exclusifs constituent un avantage concurrentiel majeur.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.chancescook.com\/fr\/produit\/restaurant-supply-cookware\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/cookware-supplier-1-1.webp\" alt=\"restaurant-supply-cookware-1\" class=\"wp-image-4118\" srcset=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/cookware-supplier-1-1.webp 900w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/cookware-supplier-1-1-300x300.webp 300w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/cookware-supplier-1-1-150x150.webp 150w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/cookware-supplier-1-1-768x768.webp 768w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/cookware-supplier-1-1-12x12.webp 12w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/cookware-supplier-1-1-285x285.webp 285w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/cookware-supplier-1-1-270x270.webp 270w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/cookware-supplier-1-1-540x540.webp 540w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/cookware-supplier-1-1-660x660.webp 660w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.chancescook.com\/fr\/produit\/stainless-steel-camping-cookware-set\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Stainless-Steel-Camping-Cookware-Set-Factory-1.webp\" alt=\"Batterie de cuisine de camping en acier inoxydable Factory (1)\" class=\"wp-image-6251\" srcset=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Stainless-Steel-Camping-Cookware-Set-Factory-1.webp 1000w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Stainless-Steel-Camping-Cookware-Set-Factory-1-300x300.webp 300w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Stainless-Steel-Camping-Cookware-Set-Factory-1-150x150.webp 150w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Stainless-Steel-Camping-Cookware-Set-Factory-1-768x768.webp 768w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Stainless-Steel-Camping-Cookware-Set-Factory-1-12x12.webp 12w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Stainless-Steel-Camping-Cookware-Set-Factory-1-285x285.webp 285w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Stainless-Steel-Camping-Cookware-Set-Factory-1-270x270.webp 270w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Stainless-Steel-Camping-Cookware-Set-Factory-1-540x540.webp 540w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Stainless-Steel-Camping-Cookware-Set-Factory-1-660x660.webp 660w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.chancescook.com\/fr\/produit\/pots-and-pans-set-stainless-steel\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/wholesale-pots-and-pans-sets-1.webp\" alt=\"Grossiste Set de casseroles et po\u00eales en acier inoxydable -1\" class=\"wp-image-4140\" srcset=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/wholesale-pots-and-pans-sets-1.webp 900w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/wholesale-pots-and-pans-sets-1-300x300.webp 300w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/wholesale-pots-and-pans-sets-1-150x150.webp 150w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/wholesale-pots-and-pans-sets-1-768x768.webp 768w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/wholesale-pots-and-pans-sets-1-12x12.webp 12w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/wholesale-pots-and-pans-sets-1-285x285.webp 285w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/wholesale-pots-and-pans-sets-1-270x270.webp 270w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/wholesale-pots-and-pans-sets-1-540x540.webp 540w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/09\/wholesale-pots-and-pans-sets-1-660x660.webp 660w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Can_Actually_Be_Customized_in_OEM_Kitchenware\"><\/span>Quels sont les \u00e9l\u00e9ments qui peuvent r\u00e9ellement \u00eatre personnalis\u00e9s dans les ustensiles de cuisine OEM ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On croit souvent \u00e0 tort que le terme \u00ab OEM \u00bb se r\u00e9sume \u00e0 l'ajout d'un logo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9alit\u00e9, les projets d'ustensiles de cuisine en OEM peuvent n\u00e9cessiter une personnalisation pouss\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une personne exp\u00e9riment\u00e9e <strong><a href=\"https:\/\/www.chancescook.com\/fr\/custom-cookware\/\" data-type=\"page\" data-id=\"2987\" target=\"_blank\" rel=\"noreferrer noopener\">fabricant d'ustensiles de cuisine sur mesure<\/a><\/strong> peut prendre en charge des modifications touchant pratiquement tous les aspects du produit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Structure_Customization\"><\/span>Personnalisation de la structure des produits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises peuvent personnaliser :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Forme<\/li>\n\n\n\n<li>Capacit\u00e9<\/li>\n\n\n\n<li>Dimensions<\/li>\n\n\n\n<li>Fonctionnalit\u00e9s du produit<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cela permet de cr\u00e9er des produits adapt\u00e9s \u00e0 des segments de client\u00e8le sp\u00e9cifiques.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-solution-maker.webp\" alt=\"design-solution d&#039;ustensiles de cuisine en acier inoxydable sur mesure\" class=\"wp-image-3180\" srcset=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-solution-maker.webp 1200w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-solution-maker-300x225.webp 300w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-solution-maker-768x576.webp 768w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-solution-maker-16x12.webp 16w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-solution-maker-285x214.webp 285w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-solution-maker-800x600.webp 800w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-solution-maker-660x495.webp 660w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-solution-maker-150x113.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Material_Selection\"><\/span>S\u00e9lection des mat\u00e9riaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le choix des mat\u00e9riaux a une incidence directe sur les performances et le positionnement du produit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi les options courantes, on trouve :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acier inoxydable 201<\/li>\n\n\n\n<li>Acier inoxydable 304<\/li>\n\n\n\n<li>Acier inoxydable 316<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque mat\u00e9riau pr\u00e9sente des niveaux diff\u00e9rents de durabilit\u00e9, de r\u00e9sistance \u00e0 la corrosion et de rapport qualit\u00e9-prix.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Material.webp\" alt=\"Acier inoxydable 201 VS 304-fournisseur d&#039;ustensiles de cuisine\" class=\"wp-image-3217\" srcset=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Material.webp 2000w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Material-300x200.webp 300w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Material-768x512.webp 768w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Material-18x12.webp 18w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Material-285x190.webp 285w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Material-1600x1066.webp 1600w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Material-660x440.webp 660w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Material-150x100.webp 150w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Surface_Finish_Options\"><\/span>Options de finition de surface<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi les finitions les plus appr\u00e9ci\u00e9es, on trouve :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Polissage miroir<\/li>\n\n\n\n<li>Finition satin\u00e9e<\/li>\n\n\n\n<li>Finition bross\u00e9e<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces finitions ont une incidence tant sur l'aspect que sur le positionnement sur le march\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Surface-Finish.webp\" alt=\"ustensiles-de-cuisine-sur-mesure-Finition-de-surface\" class=\"wp-image-3223\" srcset=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Surface-Finish.webp 800w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Surface-Finish-300x225.webp 300w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Surface-Finish-768x576.webp 768w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Surface-Finish-16x12.webp 16w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Surface-Finish-285x214.webp 285w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Surface-Finish-660x495.webp 660w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Surface-Finish-150x113.webp 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Handle_and_Lid_Customization\"><\/span>Personnalisation des poign\u00e9es et des couvercles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les options de personnalisation peuvent inclure :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poign\u00e9es en acier inoxydable<\/li>\n\n\n\n<li>Poign\u00e9es en silicone<\/li>\n\n\n\n<li>Poign\u00e9es en bak\u00e9lite<\/li>\n\n\n\n<li>Couvercles en verre<\/li>\n\n\n\n<li>Couvercles en acier inoxydable<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"997\" src=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Accessories.webp\" alt=\"\" class=\"wp-image-3218\" srcset=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Accessories.webp 1200w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Accessories-300x249.webp 300w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Accessories-768x638.webp 768w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Accessories-14x12.webp 14w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Accessories-285x237.webp 285w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Accessories-660x548.webp 660w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Accessories-150x125.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Logo_Branding_Options\"><\/span>Options de personnalisation du logo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'identit\u00e9 de marque peut \u00eatre int\u00e9gr\u00e9e par le biais :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gravure au laser<\/li>\n\n\n\n<li>S\u00e9rigraphie<\/li>\n\n\n\n<li>Logos en relief<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"5184\" height=\"3456\" src=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Logo.webp\" alt=\"\" class=\"wp-image-3220\" srcset=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Logo.webp 5184w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Logo-300x200.webp 300w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Logo-768x512.webp 768w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Logo-18x12.webp 18w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Logo-285x190.webp 285w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Logo-1600x1067.webp 1600w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Logo-660x440.webp 660w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Logo-150x100.webp 150w\" sizes=\"(max-width: 5184px) 100vw, 5184px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Packaging_Customization\"><\/span>Personnalisation des emballages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un professionnel <strong><a href=\"https:\/\/www.chancescook.com\/fr\/custom-cookware\/\" data-type=\"page\" data-id=\"2987\" target=\"_blank\" rel=\"noreferrer noopener\">fabricant d'ustensiles de cuisine sur mesure<\/a><\/strong> prend \u00e9galement en charge :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emballages destin\u00e9s \u00e0 la vente au d\u00e9tail<\/li>\n\n\n\n<li>Bo\u00eetes de couleur<\/li>\n\n\n\n<li>Coffrets cadeaux<\/li>\n\n\n\n<li>Emballage adapt\u00e9 \u00e0 Amazon<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"1000\" src=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Packaging.webp\" alt=\"comment emballer les casseroles et les po\u00eales\" class=\"wp-image-3221\" srcset=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Packaging.webp 1200w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Packaging-300x250.webp 300w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Packaging-768x640.webp 768w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Packaging-14x12.webp 14w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Packaging-285x238.webp 285w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Packaging-660x550.webp 660w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2024\/08\/custom-cookware-Packaging-150x125.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Mold_Ownership_Matters\"><\/span>Pourquoi la propri\u00e9t\u00e9 des moules est-elle importante ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Des fabricants tels que Chancescook proposent la conception de moules sur mesure aux marques \u00e0 la recherche de produits exclusifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disposer de moules sur mesure offre les avantages suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exclusivit\u00e9 du produit<\/li>\n\n\n\n<li>Des barri\u00e8res \u00e0 la concurrence plus importantes<\/li>\n\n\n\n<li>Une meilleure protection de la marque<\/li>\n\n\n\n<li>Diff\u00e9renciation \u00e0 long terme<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les entreprises qui d\u00e9veloppent des marques haut de gamme, la possession de moules constitue souvent un investissement strat\u00e9gique plut\u00f4t qu'une d\u00e9pense.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Work_With_a_Manufacturer_That_Offers_Both_OEM_and_ODM\"><\/span>Pourquoi faire appel \u00e0 un fabricant proposant \u00e0 la fois des services OEM et ODM ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Travailler avec un fournisseur qui prend en charge ces deux mod\u00e8les de fabrication pr\u00e9sente des avantages consid\u00e9rables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Greater_Flexibility\"><\/span>Une plus grande flexibilit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises peuvent commencer par l'ODM, puis passer \u00e0 l'OEM \u00e0 mesure qu'elles se d\u00e9veloppent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Faster_Product_Development\"><\/span>Acc\u00e9l\u00e9ration du d\u00e9veloppement des produits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les fabricants disposant d'une expertise en mati\u00e8re de produits peuvent raccourcir les cycles de d\u00e9veloppement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stronger_Product_Innovation\"><\/span>Une innovation produit renforc\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les fournisseurs exp\u00e9riment\u00e9s peuvent proposer des am\u00e9liorations en s'appuyant sur leurs nombreuses ann\u00e9es d'exp\u00e9rience dans le domaine de la fabrication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"One-Stop_Manufacturing_Solutions\"><\/span>Solutions de fabrication tout-en-un<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un professionnel <strong>[fournisseur en gros d'ustensiles de cuisine]<\/strong> devrait \u00eatre en mesure de fournir :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aide \u00e0 la conception de produits<\/li>\n\n\n\n<li>D\u00e9veloppement des moisissures<\/li>\n\n\n\n<li>Production d'\u00e9chantillons<\/li>\n\n\n\n<li>Production en s\u00e9rie<\/li>\n\n\n\n<li>Contr\u00f4le qualit\u00e9<\/li>\n\n\n\n<li>Personnalisation de l'emballage<\/li>\n\n\n\n<li>Accompagnement logistique \u00e0 l'exportation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, Chancescook propose des solutions OEM et ODM compl\u00e8tes pour les ustensiles de cuisine en acier inoxydable, couvrant notamment la personnalisation des mat\u00e9riaux, la conception structurelle, le d\u00e9veloppement de moules, la strat\u00e9gie de marque, le conditionnement et la fabrication \u00e0 grande \u00e9chelle. Cela permet aux acheteurs de g\u00e9rer l'ensemble du processus de d\u00e9veloppement produit par l'interm\u00e9diaire d'un seul partenaire de fabrication.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les mod\u00e8les OEM et ODM ne sont pas des solutions concurrentes : ce sont des outils con\u00e7us pour r\u00e9pondre \u00e0 des objectifs commerciaux diff\u00e9rents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'ODM constitue souvent la meilleure option pour les entreprises qui recherchent un risque moindre, une mise sur le march\u00e9 plus rapide et un investissement initial r\u00e9duit. L'OEM prend de plus en plus d'importance \u00e0 mesure que les entreprises se concentrent sur la diff\u00e9renciation, le d\u00e9veloppement de leur marque et la croissance \u00e0 long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreuses marques d'ustensiles de cuisine \u00e0 succ\u00e8s commencent par proposer des produits ODM, ajoutent progressivement des options de personnalisation, puis finissent par se tourner vers des gammes de produits OEM enti\u00e8rement personnalis\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En s'associant \u00e0 un partenaire exp\u00e9riment\u00e9 <strong>[fabricant d'ustensiles de cuisine sur mesure]<\/strong> Gr\u00e2ce \u00e0 cette offre combinant services OEM et ODM, les entreprises b\u00e9n\u00e9ficient de la flexibilit\u00e9 n\u00e9cessaire pour adapter leur strat\u00e9gie d'approvisionnement \u00e0 mesure que leur marque \u00e9volue et que les opportunit\u00e9s de march\u00e9 se multiplient.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_Chances\"><\/span>\u00c0 propos de Chances<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2866\" height=\"1613\" src=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9.webp\" alt=\"Fabricant d&#039;ustensiles de cuisine-usine de fabrication d&#039;ustensiles de cuisine-16-9\" class=\"wp-image-6266\" srcset=\"https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9.webp 2866w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9-300x169.webp 300w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9-768x432.webp 768w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9-18x10.webp 18w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9-285x160.webp 285w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9-1600x900.webp 1600w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9-660x371.webp 660w, https:\/\/www.chancescook.com\/wp-content\/uploads\/2026\/05\/Cookware-Manufacturer-Cookware-Factory-16-9-150x84.webp 150w\" sizes=\"(max-width: 2866px) 100vw, 2866px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que professionnel <strong><a href=\"https:\/\/www.chancescook.com\/fr\/\" target=\"_blank\" data-type=\"page\" data-id=\"2855\" rel=\"noreferrer noopener\">fabricant d'ustensiles de cuisine en acier inoxydable<\/a><\/strong>, Chances offre une grande flexibilit\u00e9 <strong><a href=\"https:\/\/www.chancescook.com\/fr\/custom-cookware\/\" target=\"_blank\" data-type=\"page\" data-id=\"2987\" rel=\"noreferrer noopener\">Solutions OEM et ODM pour les ustensiles de cuisine<\/a><\/strong> pour les importateurs, les distributeurs, les grossistes et les marques de distributeur du monde entier. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De la conception des produits et du d\u00e9veloppement de moules sur mesure au choix des mat\u00e9riaux, en passant par la cr\u00e9ation du logo, le conditionnement et la production en s\u00e9rie, nous aidons les entreprises \u00e0 cr\u00e9er des produits qui se d\u00e9marquent et \u00e0 mettre en place des cha\u00eenes d'approvisionnement \u00e9volutives. Notre \u00e9quipe d'ing\u00e9nieurs exp\u00e9riment\u00e9s, notre contr\u00f4le qualit\u00e9 rigoureux et notre capacit\u00e9 de production stable garantissent des performances fiables pour nos produits et des livraisons r\u00e9guli\u00e8res. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous ayez besoin d'un <strong><a href=\"https:\/\/www.chancescook.com\/fr\/custom-cookware\/\" target=\"_blank\" data-type=\"page\" data-id=\"2987\" rel=\"noreferrer noopener\">qu'il s'agisse d'une solution ODM permettant une mise sur le march\u00e9 rapide ou d'un projet OEM d'ustensiles de cuisine enti\u00e8rement sur mesure,<\/a><\/strong> Nous proposons un accompagnement complet tout au long du processus de d\u00e9veloppement. Gr\u00e2ce \u00e0 une production en direct depuis nos usines et \u00e0 notre exp\u00e9rience en mati\u00e8re d'exportation \u00e0 l'international, Chances aide ses clients B2B \u00e0 r\u00e9duire les risques li\u00e9s \u00e0 l'approvisionnement, \u00e0 renforcer la comp\u00e9titivit\u00e9 de leur marque et \u00e0 atteindre une croissance durable gr\u00e2ce \u00e0 des solutions d'ustensiles de cuisine sur mesure de haute qualit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>As competition in the kitchenware industry continues to increase, businesses are looking for more effective ways to differentiate&#8230;<\/p>","protected":false},"author":1,"featured_media":6317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[16],"tags":[86],"class_list":["post-6309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-and-news","tag-custom-private-label-cookware"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chancescook.com\/fr\/wp-json\/wp\/v2\/posts\/6309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chancescook.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chancescook.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chancescook.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chancescook.com\/fr\/wp-json\/wp\/v2\/comments?post=6309"}],"version-history":[{"count":7,"href":"https:\/\/www.chancescook.com\/fr\/wp-json\/wp\/v2\/posts\/6309\/revisions"}],"predecessor-version":[{"id":6319,"href":"https:\/\/www.chancescook.com\/fr\/wp-json\/wp\/v2\/posts\/6309\/revisions\/6319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chancescook.com\/fr\/wp-json\/wp\/v2\/media\/6317"}],"wp:attachment":[{"href":"https:\/\/www.chancescook.com\/fr\/wp-json\/wp\/v2\/media?parent=6309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chancescook.com\/fr\/wp-json\/wp\/v2\/categories?post=6309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chancescook.com\/fr\/wp-json\/wp\/v2\/tags?post=6309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}